Comments on: Conventional Wisdoms – Smaller is Better in the Wine Industry . . . Or Is It? http://www.tercerowines.com/conventional-wisdoms/conventional-wisdoms-smaller-is-better-in-the-wine-industry-or-is-it/ Artistic Rhone red and White Wines Fri, 05 Feb 2010 21:03:48 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Larry Chandler http://www.tercerowines.com/conventional-wisdoms/conventional-wisdoms-smaller-is-better-in-the-wine-industry-or-is-it/comment-page-1/#comment-3662 Larry Chandler Tue, 29 Sep 2009 15:25:16 +0000 http://www.tercerowines.com/?p=250#comment-3662 Even if a winery is large, the people who visit probably already like the wines and don't necessarily feel the wines are "pedestrian." If the winery offers tours, or even if not, the employees can always point out the small lots that the winery makes. Sometimes a large winery that does some small lot wines have an advantage in that these high end bottlings can enhance the reputation of their primary wines. People do like to boast to their friends that they visited this well-known winery and really enjoyed this 100 case production of the single vineyard or reserve Cab or Chard that their friends cannot buy locally. It's really a matter of how the wines are promoted. This is why I don't quite understand large wineries that pour only those wines that can be found in supermarkets across the country. Even if a winery is large, the people who visit probably already like the wines and don’t necessarily feel the wines are “pedestrian.”

If the winery offers tours, or even if not, the employees can always point out the small lots that the winery makes.

Sometimes a large winery that does some small lot wines have an advantage in that these high end bottlings can enhance the reputation of their primary wines.

People do like to boast to their friends that they visited this well-known winery and really enjoyed this 100 case production of the single vineyard or reserve Cab or Chard that their friends cannot buy locally.

It’s really a matter of how the wines are promoted. This is why I don’t quite understand large wineries that pour only those wines that can be found in supermarkets across the country.

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