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Give A Little Bit . . .

As owners of a wine label, we get asked to give to a lot of different organizations – a surprisingly large number of them, many of which we have no direct tie to whatsoever. I wish that we could assist all of them, but we simply cannot.

On the other hand, we take part in a number of fundraising events each year – and that number is growing. It’s quite evident that more people locally, nationally, and internationally are in need of assistance in one form or another.

Is it easy doing these events? Well, if you call using ‘free’ moments when I’m not doing my full-time day job, or hanging out with my wife and three kids, or working out (something I haven’t done in TOOOOO long), then I guess the answer is ‘yes’ . . .

Regardless of how tired I may be, regardless of how crazy one’s schedule is, when a call is made for help and you can do it, even in a very small way, you have to find a way to at least try . . .

Why am I thinking about this? I was asked by a new friend to take part in a luncheon in San Francisco last Friday, a day off from my day job helping to make wine for another company. He heads an organization that offers assistance to those in the Advertising, Marketing, and Promotions business in the Bay Area that have fallen on hard times for one reason or another.

Now, normally the thought of driving 10 hours round trip to do a 3 hour tasting and lunch would sound crazy, but he asked and I said sure. And man am I glad I did – not only was the event first class and the people I met absolutely wonderful, but I got to sit in for their awards presentations – and these were quite moving. Person after person was honored for helping those who needed it – even in the face of their own issues. Selflessness was evident everywhere – and you just don’t see it often enough these days.

So the next time you get ‘that call’, perhaps you can consider it a little more seriously. For though it may ‘pain’ you financially or time-wise to help, just remember there are always those who are in much greater need than you or I.

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